My experience in fashion, social media marketing, film, and of course... the corporate world gives me a unique perspective in managing marketing campaigns
The power of visual content lies within it's ability to capture an audience's attention, FAST. I am trained and experienced in creating high quality videos that can be used for social media campaigns, television commercials, and UI design. Back in 2023, I created a video that garnered 6,000 views in under a week!
Want to jazz up your video? Don't worry. I've got the VFX skills to master anything your throw at me. Just be careful what you wish for. Special effects are best used in conjunction with a campaign. They shouldn't run the campaign.
A photo sells a thousand shirts. My talents in photography allow me to grab an audience's attention, maintain it, and when put in front of the correct interest group, sell a product or service.
No matter how compelling your ad is, no one is going to care if it's not put in front of an audience. My experience with Meta, Youtube, and social media marketing ensures that ads will be seen and effectively drive traffic to your organization.
Not convinced? Check out the numbers on my current ad campaign.
Mastering the art of persuasion in marketing entails crafting captivating narratives that connect with consumers' emotions, desires, and aspirations, persuading them that a product or service is ideally suited to their needs and identity. My expertise extends beyond creating engaging and eye-catching ad campaigns, as I am skilled in integrating branding strategies, fostering effective communication, and cultivating a robust digital presence to drive successful marketing outcomes.
Here are my steps to success:
I approach each brand as a distinct entity and use social science to resonate with target audiences and differentiate brands in a crowded digital market.
It's important to get a strong sense of a company's brand before attempting to begin a marketing campaign. If everything isn't cohesive, you'll leave your audience saying: "what?"
Conducting a SWOT analysis allows me to identify Strengths, Weaknesses, Opportunities, and Threats associated with a campaign. This information is then used to develop a tailored strategy that maximizes strengths, mitigates weaknesses, capitalizes on opportunities, and addresses potential threats, ensuring a well-rounded and effective marketing campaign.
How much will this campaign cost? Keep in mind, budgeting isn't only about dollar signs, it's about time too. Before starting any campaign, I make sure that there is strong probability of there being a return on investment. I do this by looking at past campaign efforts and analyzing their efficiency. If we're doing something that didn't work before, we probably shouldn't waste time or money on doing it again.
Now that brand, SWOT, and time and money have been established, it's time to get some visuals. Do away with those ineffective text based posts and let me work my magic. Trust me. You'll be happy with the results.
This is where I let the campaign run and track the results. I'm literate in statistics so, I'll be able to give you a clear and concise picture of what's happening with the campaign.
The campaign is done! Now, I make edits to the capaign if it didn't do well, and if it did well... I make more content similar to what we just posted and we start all over again!
